There's Always a Madman: Fight or Flight will cost $9 at launch when it releases on Steam March 22, 2024 ($9.99 normal price with a 10% launch discount to reward early players).

To arrive at this price, I examined similar games both in terms of their price on Steam (non-sale price, rounded to the nearest dollar for simplicity) and length (completionist play length taken from howlongtobeat.com, rounded to the nearest hour for simplicity), arranged from cheapest to most expensive, and then compared against There's Always a Madman: Fight or Flight.  Here are the reference games, along with the same info for There's Always a Madman: Fight or Flight:

• Vera Blanc: Full Moon; 3 hours; $5 (not on Steam, so Switch price used)
• Undercover Agent; 6 hours (no time listed on HLTB, so estimated based on Steam review playtimes); $5
• Framed Collection; 3 hours; $10
• Henchman Story; 7 hours; $15
• Batman - The Telltale Series; 9 hours; $15
• Agent A: A Puzzle in Disguise; 6 hours; $20

• There's Always a Madman: Fight or Flight; 4 hours (it's 2 hours for a single playthrough, so I'd consider 2 playthroughs for 4 hours combined as a rough time estimate for a completionist to experience the game to its full extent, plus I would recommend a very short 3rd playthrough where you decline the mission); $10 price

Other substitute goods

Since There's Always a Madman: Fight or Flight is meant to feel like you're in a spy thriller, I've also examined substitute goods in other media available digitally, again arranged from cheapest to most expensive:

• A Jack Ryan novel on Kindle (The Hunt for Red October); $8
• A Jason Bourne novel on Kindle (The Bourne Identity); $10
• A James Bond novel on Kindle (Goldfinger); $11
• Kingsman: The Secret Service graphic novel on Kindle; $13
• The first James Bond film (Dr. No) on iTunes; 2 hous; $15
• The first Mission: Impossible film on iTunes; 2 hours; $17
• The latest Mission: Impossible film (Dead Reckoning Part One) on iTunes; 3 hours; $20
• The latest James Bond film (No Time to Die) on iTunes; 3 hours; $20

In general, similar games range from $5 to $15, similar novels are around $10, and films are in the $15-$20 range.  As such, I feel comfortable setting the price for There's Always a Madman: Fight or Flight at $10, putting the game in the middle of the pack for what you'd pay for a similar experience elsewhere.  However, rather than getting yourself a spy novel where things turn out exactly the same way no matter how many times you read it, you can pick up the interactive spy novel There's Always a Madman: Fight or Flight, put yourself in the shoes of a spy, and see how your own story turns out.

Will there be regional pricing?

Yes, There's Always a Madman: Fight or Flight will receive regional pricing via Valve's recommended regional prices.   In most cases, this results in the price being lower than it would normally be if the price was calculated based off of current exchange rates.  I do not pretend to be an expert in buying power for each country across the globe, so I will instead rely on Valve's expertise here.

So there you have it.  I hope you pick up There's Always a Madman: Fight or Flight for only $9 (or whatever you're regionally-adjusted launch discount price is) when the game releases on Steam March 22, 2024.  In the meantime, please wishlist and try out the free demo on Steam here: https://store.steampowered.com/app/2390500/Theres_Always_a_Madman_Fight_or_Flight